News article

Portugal strengthens promotion on the German market

Wines of Portugal | 06 November '19
Portugal strengthens promotion on the German market
Portuguese wines will be available taste and discover at Forum Vini, from 8th to 10th November
From 8th to 10th November, the Portuguese producers will be in Forum Vini, an international reference wine fair in Munich. This is an opportunity to taste and experience the quality of Portuguese wines among the 9,500 visitors expected at the event, which includes professionals from the sector and media. Germany is one of the main traditional markets for still wines and one of the priority destinations of the Wines of Portugal brand promotion strategy.

Adega Ponte Lima, Casa Santos Lima, Esporão, Filipe Palhoça Wines, Juliana Kelman Wines, Quinta do Paral, Casa Romana Vini, Ravasqueira Hill and Wines and Winemakers by Saven will be at the event.
In addition to the opportunity to discover the Portuguese wines, visitors will be able to learn more about the national wine reality by participating in two seminars led by David Schwarzwalder, journalist and wine expert: “Lisbon and the surrounding wine regions” 8, and “Portugal's complex white wine world”, on November 9th.

Forum Vini is an international wine fair, established since 1985 and organized by the German editorial group Meininger, which has about 300 exhibitors.

Germany is a strategic market for the “Wines of Portugal” brand, integrating the top-10 of the main Portuguese wine destination markets. In 2018 Portuguese wines had a positive performance in this market, with a growth of 7.5% in value, 5% in volume and a 2.4% increase in the average price in 2018 compared to 2017.
 
Portuguese wines are increasingly a trend in international markets. According to a study developed in 2018 by the University of Geisenheim for ProWein, about a quarter of German expert’s surveyed plan to include Portuguese wines in their portfolio in the future. Broadening the scope of analysis, the study reveals that one in five specialized retailers and wine importers places Portugal at the top of its priorities to complement the product range of its portfolio, putting Portugal for the first time at the top of the list preferences of Central European retailers and importers.

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