"the awards are intended to offer producers, wine-growers, importers and consumers a forum which, firstly, permits a comparison of wines and offers valuable help with decision-making and orientation when buying wine and, secondly, reaches a wide public".
The Mundus Vini awards are awarded, strategically, twice a year, once before Pro-Wein and once, in the summer, "to combine with the autumn fairs and year-end business".